Goddess Body Customer Discovery

Goddess Body: Customer Discovery 
& Insight Mining
After a decade of building Goddess Body into a trusted natural reproductive wellness brand serving Black & Brown women, we're ready to identify and leverage the precise growth levers that will propel us beyond $1M in annual revenue. Our week 2 sprint focuses on customer discovery and insight mining to uncover what's blocking our leap from 6-figure success to 7-figure scalability.
This UX research initiative is designed to uncover the critical growth levers that will propel our natural reproductive wellness brand from six-figure meltable revenue to consistent seven-figure annual success.
View Deployed Customer Survey
Understanding Our Customer Journey
To truly unlock our next level of growth, we must deeply understand the nuanced challenges, desires, and aspirations of our cherished customers. These insights will inform our strategy.
Customer Problems
Customers want natural solutions but feel overwhelmed or unsure how to start and stay consistent. 
They often use our products casually, not understanding how to integrate them into a complete wellness regimen. 
Hesitation for subscriptions stems from lack of education or unclear value. 
Many don't realize the full power of our product line beyond "freshness" for issues like hormone balance or womb health. 
Some buy once and don’t return, not due to dislike, but because the experience didn’t lead deeper. 
They struggle with chronic reproductive health issues, conflicting advice, and mistrust in traditional healthcare, leading to inconsistent routines.
Customer Motivations
Customers are motivated to feel confident, sexy, balanced, clean, and deeply connected to their divine feminine energy. 
They seek to reclaim their health naturally for issues like odor, hormonal imbalances, vaginal dryness, or pH disruptions, without harsh chemicals. 
There's a strong desire to be seen and supported in a holistic lifestyle, not just as a purchase, and to feel luxurious, empowered, and wise in their self-care. 
Inspired by natural healing and self-love, they want to glow from the inside out, emotionally, physically, and energetically.
Customer Goals
Our customers aim to simplify their self-care rituals using proven, natural products they can trust. 
They want to be educated enough to confidently choose and use products, striving for real, lasting transformation rather than temporary fixes. 
A key goal is to feel connected to a community of women healing together, restoring hormonal balance naturally, and building consistent, sacred self-care practices. 
They seek to eliminate womb-related symptoms, feel empowered, educated, and beautiful in their wellness journey, and support brands that truly reflect their values and lived experience.
Understanding Our Growth Barriers Through Customer Insights
With over 60,000 customers and consistent repeat buyers, Goddess Body has proven its product-market fit. We're not seeking validation, we're optimizing for exponential growth. Our customer discovery process is strategically designed to uncover the specific factors preventing our leap to seven figures in revenue annually, focusing on retention, consistency, and lifetime value expansion.
60K
Lifetime Customers
Proven market demand
$1M
Revenue Target
Next growth milestone
Customer Behavioral Patterns
Our analysis reveals significant customer segments ripe for optimization:
High LTV Repeat Buyers
Customers who understand our full transformative value and continue purchasing
Single-Purchase Customers
Customers who loved the product but didn't integrate it into their routine
Engaged Non-Converters
Leads who open emails but haven't converted to purchases
Multi-Product Shoppers
Customers who haven't upgraded to subscriptions despite multiple purchases
Brand Advocates
Loyal customers who refer others but may not maximize their own product usage
Core Growth Blockers Identified
Our discovery process has revealed several key barriers to crossing the $1M threshold:
01
Information Overload
Creating decision paralysis for new customers
02
Education Gap
Lack of structured education turning one-time buyers into lifestyle adopters
03
Subscription Hesitancy
Due to unclear value proposition
04
Perception Gap
Customers seeing products as just "hygiene" rather than transformative wellness
05
Usage Inconsistency
Inconsistent patterns preventing maximum benefits and reorders
Strategic Interview Framework
Our growth-focused discovery concentrates on five customer segments to understand varying behaviors and identify optimization opportunities. By conducting surveys +  in-depth interviews with these segments, we uncovered specific growth levers within our current customer base that can be systematically activated.
Segment Focus
Five key customer types
Deep Insights
Behavioral pattern analysis
Growth Levers
Actionable optimization opportunities
Revenue-Focused Questions
Our interviews strategically probe:
Purchase Motivations
Initial purchase motivations and decision triggers
Hesitation Factors
Factors causing purchase hesitation or delay
Routine Integration
Challenges and opportunities in daily usage
Subscription Barriers
Obstacles and potential solutions for recurring revenue
Brand Perception
Understanding how customers view us: hygiene vs. wellness vs. luxury
Targeted Growth Signals
We're looking for specific indicators that will inform our growth strategy:
Cross-Selling Opportunities
Untapped opportunities to increase average order value and expand product adoption
Education Gaps
Knowledge barriers preventing consistent product usage and maximum benefit realization
Community Building
Potential to strengthen brand loyalty through shared experiences and support
1
Referral Motivations
Understanding what drives social sharing and word-of-mouth recommendations
2
Price Sensitivity
Identifying optimal pricing thresholds across different customer segments
Synthesis & Framework Implementation
By synthesizing these insights through the "As a user, I want to..." framework, we identified the exact friction points preventing customers from fully integrating Goddess Body into their wellness lifestyles.
This approach allows us to understand the customer journey from their perspective, revealing opportunities for deeper engagement and sustained growth.
We've synthesized these insights into key user stories from our Goddess Body customers:
Trust & Safety
As a user, I want to feel clean, balanced, and sexy every day, without needing to guess what products are safe for my yoni. I want products that are already vetted by women like me, with results I can feel instantly and long-term.
Educated Shopping
As a user, I want to feel like I’m being educated while I shop, not just sold to. I want clarity on why certain ingredients matter, how to use things, and what’s best for my specific body and cycle.
Sacred Self-Care
As a user, I want my feminine care to feel sacred and luxurious not like a chore. I’m tired of harsh soaps and sterile products. Give me something sensual, beautiful, and healing… like a ritual, not a routine.
Consistency in Habit
As a user, I want to stay consistent with my self-care but I need help building the habit. I forget to reorder or don’t know how often I should be using products. Subscriptions, guidance, or reminders would help me commit.
Community Connection
As a user, I want to feel part of a community of women who are healing and elevating together. I’m more likely to stay loyal if I feel like I’m growing with others, not doing it alone. Give me stories, testimonials, and sisterhood.
Culturally Relevant Care
As a user, I want to buy from a brand that understands Black women’s bodies, hormones, and healing needs. Most brands ignore our needs or offer generic solutions. I need to know this brand was made for women like me, with cultural and scientific knowledge.
Spiritual Alignment
As a user, I want my purchases to align with my spirituality and health journey. I’m intentional about what I put in, on, and around my body. Show me how this brand honors mind, body, and soul, through packaging, purpose, and ingredients.
Confident Exploration
As a user, I want to try new products, but I’m cautious unless I’m sure they’ll work. I trust the oil and wash, but I’m hesitant to branch out. Give me samples, bundles, or education to help me explore confidently.
Luxurious Experience
As a user, I want my order to feel like an experience from checkout to unboxing. Fast shipping, gorgeous packaging, and good energy matters to me. I want to feel like a Goddess from the moment it arrives.
Authentic Brand Support
As a user, I want to support a Black-owned business that actually walks the talk. I care about your story, your mission, and your receipts. I’ll spend more—and stay longer—if I know you’re real, relatable, and rooted in and for US.
Product positioning strategy
This intelligence will directly inform our:
Educational content development
Customer retention tactics
Systematic growth engine design
Ultimately creating the breakthrough needed to cross the $1,000,000 in annual revenue ceiling.
Growth Milestone Planning
1
Discovery Phase
Complete customer insight analysis and identify key growth levers
2
Strategy Development
Create phased implementation plan targeting highest-impact opportunities
3
Implementation
Execute optimized subscription model, enhanced education, and refined customer journey
4
Scale & Optimize
Maximize retention, referrals, and systematic growth to achieve $1M milestone
Following this discovery process, we'll develop a comprehensive roadmap that optimizes our subscription model, enhances our educational content, and refines our customer journey to maximize retention and referrals; thereby creating the systematic growth engine that will propel Goddess Body beyond the seven-figure threshold.